Let’s Put Our Cities on the Map Program
Google Your Business (gybo) is an initiative by Google to help every business get found on Google searches and map with having complete business information, like address, hours of operations, photos, etc. You can check your how your business looks when people search for your business on Google.
Google My Business Dashboard
Manage your business information from one dashboard which connects you with customers whether they are looking for you on Search, Maps, or Google+.
Google Economic Impact Report
Get inspired. This website shows the statistics of Google’s economic impact nationwide and by state, including case studies and business success stories.
PageSpeed Insights Tool
PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.
4 out of 5 consumers look for local businesses on mobile devices. Your website must be findable and usable on any device: computers, smart phones, tablets, and TVs. You can check how your website shows up on mobile devices by going to this URL. Take the mobile-friendly test. While there enter your website URL and it will tell you how your website stacks up. It looks at 5 factors: does it use flash, is text readable, does the site fit in the screen, are links far enough apart so they can easily tapped. Mobile usability is a factor in SEO.
Find popular search terms. It shows relative popularity of different keywords searched on Google over time. The data is presented on a graph. You can use it to refine your marketing messages, by comparing the popularity of different words and phrases. You can use it to determine seasonality of different searches. The data goes back to 2004. It also show where searches happen geographically.
Google Alerts – www.google.com/alerts
It tracks what’s been published on the web and sends you an alert when it finds a term that interests you.
Google Apps – www.google.com/apps
Apps for Work are cloud-based productivity suite of tools that include web based email, calendars, and documents that can be accessed from anywhere. It’s automatically backed up, accessible from any device, designed for easy collaboration, it’s private and secure and it can save you money. It’s not free but it’s cost effective. It includes, Gmail, Calendar, Docs, Sheets, Drive, Slides, Hangouts, and Forms. Documents are stored in Drive.
Google Drive – www.google.com/drive
It gives quick access to settings and tools to help you safeguard your data, protect your privacy, and determine how you can make Google services work better for you.
Google Analytics – www.google.com/analytics
Get all your website analytics data to better understand the strengths and weaknesses of your site. It is a free and powerful web analytics tool that provides huge number of customizable reports showing how visitors find your website and that they do while they are on your website. It measures the effectiveness of your website and all your online and offline marketing campaigns. Thousands of websites around the world rely on this tools to understand visitor behavior. It can provide valuable answers to questions. Is my content effective? Where can the website be improved? Where do visitors abandon the shopping cart? How does it affect my bottom line?
Google Adwords – www.google.com/adwords
Adwords is a full featured advertising platform which has all the bells and whistles and advanced features for advertisers large and small. Google offers free Adwords and Adwords Express setup support if you commit to $10/day or more for three months.
Google Adwords Expres – www.google.com/awexpress
Adwords Express is a simplified platform designed for specifically for businesses with limited time and resources to manage a full advertising program. It works similarly as Google Adwords.
Google Keyword Planner – https://adwords.google.com/KeywordPlanner
Google Search Console – www.google.com/webmasters
Google Search Console is a free tool. It used to be called Google webmaster tools. It helps you monitor and maintain your website presence on Google organic search results. You can use it to make sure that Google can access your website, you can submit new content or remove content you don’t want showing in the search results. You can also monitor your site for problems. It shows you how the world sees your website via various reports. Do you want to know which websites link to your site? Which queries cause your website to show up in search results? Does your website works fine on mobile devices? You can find out all this and more by going to www.google.com/webmasters.
Google Calendar – www.google.com/calendar
It’s part of Google Apps for Work. It allows you to create appointment slots.